The Smiley Company and Happy Soda: Spreading Positivity, One Smile at a Time
We are delighted to announce our partnership with the one and only Smiley Company,
a global powerhouse and one of the world's top 100 licensing businesses.
We will be launching our new brand Happy Soda a zero sugar all natural soft drink
which features the iconic Smiley. The collaboration is a first-of-its-kind and represents the perfect union of shared values and vision.
For over 50 years, the Smiley brand has been synonymous with happiness, positivity,and inspiration.
It all started with a simple idea on January 1st, 1972, when the "take time to smile" promotion was launched in French newspaper 'France Soir'. The Smiley logo was used to highlight all good news, encouraging people to choose
positive and uplifting articles. Today, the Smiley logo is instantly recognisable and has become a globally recognised brand, with extensive licensing partnerships across generations and cultures.