Project R - The Future of Soft Drinks Preservation.

The soft drinks industry has relied on artificial preservatives to extend shelf life, but at a cost. Chemicals like sodium benzoate and potassium sorbate have long been under scrutiny for their potential health risks, including allergic reactions, gut health disruption, and long-term toxicity concerns.

Consumers are demanding change. They want clean-label products, free from synthetic additives, without compromising on safety or freshness. The industry needs a solution that doesn’t just replace chemical preservatives, it needs a breakthrough.

The problem: A broken system.

  • Artificial preservatives were created to solve a problem, but they’ve become part of it.
  • Health concerns - studies link artificial preservatives to immune response disruptions, gut microbiome imbalances, and potential long-term health risks.
  • Taste Interference –synthetic preservatives alter flavour profiles, leaving an aftertaste that diminishes the drinking experience.
  • Sustainability Impact – traditional pasteurisation and chemical-based preservation contribute to high energy consumption, increased emissions, and unnecessary waste.

The breakthrough: A revolutionary natural preservative.

Project R is rewriting the rules. We’ve developed a game-changing, 100% natural preservative derived from fruit, eliminating the need for synthetic chemicals while delivering 21x more effectiveness than traditional preservatives.

Through advanced antimicrobial technology, this innovation protects beverages without affecting taste, texture, or nutritional integrity, offering a clean-label solution for the next generation of soft drinks.

The mission: 100% natural preservation by 2030.

Project R is not just an alternative it’s a transformation. By 2030, we are on track to eliminate artificial preservatives entirely from soft drinks, proving that clean, natural, and effective solutions are the future. Our innovation is already making waves, with its first commercial application set to launch in 2025 in a children’s beverag, where safety and purity are non-negotiable. Project R connects directly to Project X (Sugar Reduction) and Project Y (Artificial Sweetener Removal). Together, these innovations eliminate unnecessary additives, redefine clean-label hydration, and set a new gold standard for soft drinks.