Transforming Flavoured Water for Marks & Spencer

Brief
Marks & Spencer, renowned for its premium offerings, sought to reformulate its flavoured water range by removing artificial sweeteners to align with modern health-conscious trends.
Solution
We brought our expertise in Stevia formulation and flavour engineering to revitalise the entire range. Using our proprietary Stevia blend, we reformulated the drinks to achieve a clean-label product with superior taste and quality.
The refreshed range included:
- Blood Orange Sparkling
- Peach and Raspberry Still
- Lemon and Lime Sparkling
- Lemon and Lime Still
- Berry Sparkling
Results
The reformulated flavoured waters launched to resounding success:
- 50% year-on-year revenue growth in the category.
- Enhanced consumer loyalty and repeat purchases, solidifying the range’s premium positioning.
Impact
This project showcased our ability to transform health-focused soft drinks without compromising on flavour. By eliminating artificial sweeteners and delivering a superior product, we helped M&S redefine what a premium flavoured water can be.
Proof of Concept
This collaboration validated our expertise in Stevia and clean-label innovation, turning cutting-edge formulations into commercially successful products. It reinforced our reputation as a trusted partner for health-centric transformations in the beverage industry.
- Tags: innovation m&s retail waters