Transforming Flavoured Water for Marks & Spencer

Transforming Flavoured Water for Marks & Spencer

Brief

Marks & Spencer, renowned for its premium offerings, sought to reformulate its flavoured water range by removing artificial sweeteners to align with modern health-conscious trends. 

Solution
We brought our expertise in Stevia formulation and flavour engineering to revitalise the entire range. Using our proprietary Stevia blend, we reformulated the drinks to achieve a clean-label product with superior taste and quality. 
 

The refreshed range included:

  • Blood Orange Sparkling
  • Peach and Raspberry Still
  • Lemon and Lime Sparkling
  • Lemon and Lime Still
  • Berry Sparkling

 

 

Results
The reformulated flavoured waters launched to resounding success:

  • 50% year-on-year revenue growth in the category.
  • Enhanced consumer loyalty and repeat purchases, solidifying the range’s premium positioning.

Impact
This project showcased our ability to transform health-focused soft drinks without compromising on flavour. By eliminating artificial sweeteners and delivering a superior product, we helped M&S redefine what a premium flavoured water can be.

Proof of Concept
This collaboration validated our expertise in Stevia and clean-label innovation, turning cutting-edge formulations into commercially successful products. It reinforced our reputation as a trusted partner for health-centric transformations in the beverage industry.